Larry Coon is a computer scientist by both education and trade. He works in IT management at University of California, Irvine, and has also taught university Computer Science courses, specializing in database theory. A lifelong NBA fan, he assimilated a working knowledge of the league’s salary cap and trade rules, eventually organizing this knowledge into the Salary Cap FAQ to provide “the kind of reference I was looking for when I was trying to figure it all out.”
Larry has been featured in the New York Times, Los Angeles Times, Orange County Register and Sports Illustrated. He makes regular media appearances including television (such as ESPN’s “Outside the Lines”) radio and podcasts. He is a regular contributor to ESPN.com and BasketballInsiders.com. He is often quoted and cited, both online and in print, by local and national media venues. His work has also appeared on the New York Times Off the Dribble blog and RealGM.com.
Larry also leads Sports Business Classroom, which is a one-of-a-kind educational and training initiative focusing on the business of basketball, giving attendees the opportunity to train and interact with top executives while performing real work in team video, scouting and analytics; social media & public relations; broadcast production and distribution; and the league salary cap. Sports Business Classroom takes place during the NBA Summer league in Las Vegas.
Larry lives in Orange County, California with his wife and daughter, about whom he brags at every possible opportunity.